Nibbles Pet Food Corporation is in the process of developing its new market strategy. The marketing team has already established the company's niche productlong dash—premium, organic dog and cat foodlong dash—and contracted to sell it in several high-end pet stores. The team has also determined the optimum price to create value for customers and still make a profit. What does the marketing team need to do now?
A.
Develop the formula for the organic pet food.
B.
Create a promotion strategy to increase customer awareness.
C.
Determine the company's primary competition in the pet food market.
D.
Work on a line of leashes, pet brushes, and pet furniture.
E.
Determine the target market for the product.
Answer: b
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