Service marketing requires​ ________. This means that the service firm must orient and motivate its​ customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

Service marketing requires​ ________. This means that the service firm must orient and motivate its​ customer-contact employees and supporting service people to work as a team to provide customer satisfaction.



A.

external marketing

B.

image differentiation

C.

the service firm to focus only on the customer

D.

interactive marketing

E.

internal marketing



Answer: e


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