Starbucks' decision to sell its coffee beans (both whole and ground) in supermarkets using Starbuck's recognized name, logo and, and packaging would represent which of the following brand development strategies?

Starbucks' decision to sell its coffee beans (both whole and ground) in supermarkets using Starbuck's recognized name, logo and, and packaging would represent which of the following brand development strategies?

Starbucks' decision to sell its coffee beans (both whole and ground) in supermarkets using Starbuck's recognized name, logo and, and packaging would represent which of the following brand development strategies?


Line extension

Brand extension

Market penetration

Diversification

Multibrands



Answer: brand extension


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