The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.



A) Arbitron Rating Index

B) American Customer Satisfaction Index

C) Nielsen panel Index

D) American Regulated Index

E) J. D. Power Loyalty Index



Answer: B


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