Which of the following is the best description of market segmentation?
differentiating a market offering to create superior customer value
identifying consumer needs and creating a product to meet those needs
arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
evaluating each market segment's attractiveness and selecting one or more segments to enter
dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
Answer: dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
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