Which of the four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

Which of the four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

Which of the four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?



a.

Product


b.

Place


c.

Promotion


d.

Price



Answer: Place


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