Although it was thought in the 19th century that production creates its own demand, in the first third of the 20th century, North American companies began to produce more goods than their regular buyers could consume. At the same time, competition became more significant, and the problems of reaching the market became more complex. It was for these reasons the _____ era began.

Although it was thought in the 19th century that production creates its own demand, in the first third of the 20th century, North American companies began to produce more goods than their regular buyers could consume. At the same time, competition became more significant, and the problems of reaching the market became more complex. It was for these reasons the _____ era began.



A.

product


B.

production


C.

sales


D.

marketing concept



Answer: C


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