An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:

An organization that focuses its efforts on continuously collecting information about customers' needs and competitors' capabilities, sharing this information across departments, and using the information to create customer values is said to:



A.

stress the societal marketing concept.


B.

have a focus on macromarketing.


C.

have a non-profit orientation.


D.

have a market orientation.



Answer: D


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