Marketing MCQ
Marketing
At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?
At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?
At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?
A.
problem recognition
B.
information search
C.
purchase decision
D.
post-purchase behaviour
Answer: D
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