In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects the:

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects the:



A.

national forecast.


B.

business portfolio in dollars.


C.

market segment size.


D.

relative market share.



Answer: D


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