In the past, Burger King, Wendy's, and McDonald's used to market their burgers in non-biodegradable Styrofoam containers. In response to calls from the public to use more environmentally friendly materials, most fast food marketers use paper containers for their burgers. Indeed, many such containers are made from recycled materials. This is an example of:
A.
macromarketing by the fast food chains.
B.
the societal marketing concept.
C.
reverse marketing.
D.
consumer advocacy.
Answer: B
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