Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?



A.

problem recognition


B.

information search


C.

post-purchase behaviour


D.

purchase decision



Answer: C


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