Profiling product purchasers (e.g., the Canadian shopper at the health food store), describing the size and characteristics of markets (e.g., the Canadian pizza restaurant market), detailing product usage patterns (e.g., ATM usage by Canadian bank customers), or outlining consumer attitudes toward particular brands (e.g., Canadian attitudes toward national, private, and generic brands) are collectively known as which type of research?

Profiling product purchasers (e.g., the Canadian shopper at the health food store), describing the size and characteristics of markets (e.g., the Canadian pizza restaurant market), detailing product usage patterns (e.g., ATM usage by Canadian bank customers), or outlining consumer attitudes toward particular brands (e.g., Canadian attitudes toward national, private, and generic brands) are collectively known as which type of research?

Profiling product purchasers (e.g., the Canadian shopper at the health food store), describing the size and characteristics of markets (e.g., the Canadian pizza restaurant market), detailing product usage patterns (e.g., ATM usage by Canadian bank customers), or outlining consumer attitudes toward particular brands (e.g., Canadian attitudes toward national, private, and generic brands) are collectively known as which type of research?



A.

primary research


B.

causal research


C.

descriptive research


D.

exploratory research



Answer: C


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