Rackspace is a web hosting company. That means that if you want to have a site on the web, you could buy not only Internet space from them, but also technical support, and design services. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is trying to:
A.
downgrade the competition.
B.
reduce new buyers' cognitive dissonance.
C.
increase new buyers' cognitive dissonance.
D.
produce an evoked set.
Answer: B