Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows. The _____ for this product line is children.

Rollerblade developed the Junior line of skates that can be modified to fit a child's foot as it grows. The _____ for this product line is children.



A.

market aggregation


B.

target market


C.

marketing program


D.

marketing mix



Answer: B


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