Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:

Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:

Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:



A.

negative word of mouth.


B.

a lack of back translation.


C.

cultural insensitivity.


D.

consumer ethnocentrism.



Answer: A


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