Marketing MCQ Marketing Sales engineers from Siemens, a German manufacturer, have won a contract for a new space telescope. They must now evaluate whether components and assemblies will be purchased from outside suppliers or built by Siemens itself. This part of problem recognition is known as a:

Sales engineers from Siemens, a German manufacturer, have won a contract for a new space telescope. They must now evaluate whether components and assemblies will be purchased from outside suppliers or built by Siemens itself. This part of problem recognition is known as a:

Marketing

Sales engineers from Siemens, a German manufacturer, have won a contract for a new space telescope. They must now evaluate whether components and assemblies will be purchased from outside suppliers or built by Siemens itself. This part of problem recognition is known as a:

cost analysis.

make-buy decision.

value analysis.

modified rebuy.

Answer: B

Marketing MCQ

Sales engineers from Siemens, a German manufacturer, have won a contract for a new space telescope. They must now evaluate whether components and assemblies will be purchased from outside suppliers or built by Siemens itself. This part of problem recognition is known as a:

Sales engineers from Siemens, a German manufacturer, have won a contract for a new space telescope. They must now evaluate whether components and assemblies will be purchased from outside suppliers or built by Siemens itself. This part of problem recognition is known as a:

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