Marketing MCQ
Marketing
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:
A.
a negative antecedent.
B.
perceived risk.
C.
temporal uncertainty.
D.
spatial uncertainty.
Answer: B
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