The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called:



A.

a negative antecedent.


B.

perceived risk.


C.

temporal uncertainty.


D.

spatial uncertainty.



Answer: B


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