The Canadian population is growing older, becoming more ethnically diverse, and increasingly living in nontraditional families. Marketers must observe how _____ forces are affecting the marketing environment.

The Canadian population is growing older, becoming more ethnically diverse, and increasingly living in nontraditional families. Marketers must observe how _____ forces are affecting the marketing environment.



A.

competitive


B.

regulatory


C.

geographical


D.

social



Answer: D


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