HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:

HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:



A.

psychographic differences.


B.

population shifts.


C.

culture and ethnic diversity.


D.

a value consciousness.



Answer: C


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