The increase in immigration to Canada is likely to result in a firm's ____________ playing a larger role in marketing.
A.
ethnic marketing plans
B.
multicultural products
C.
immigration strategy
D.
product development
Answer: A
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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