The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how _____ forces affect marketing.

The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how _____ forces affect marketing.



A.

social


B.

technological


C.

economic


D.

competitive



Answer: A


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