The online version of word of mouth, involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:

The online version of word of mouth, involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:

The online version of word of mouth, involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:



A.

infectious marketing


B.

viral marketing


C.

buzz marketing


D.

Internet marketing



Answer: B


Learn More :