The statement by a senior executive at Lenovo, a global supplier of notebook computers that "The notebook market is getting more like cars. The car you drive reflects you, and notebooks are becoming a form of self-expression as well" illustrates the importance of ________ in reflecting the products and brands that consumers buy.
A.
self-actualization
B.
optics
C.
self-fulfillment
D.
self-concept
Answer: D
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Marketing
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