What do we mean when we say that, from the consumer perspective, new products span a continuum from small, incremental changes to radically different products?
a. We mean all of these things when we speak of the new product continuum.
b. That new products start out as incremental changes to existing products and go through refinements until they become radically different products.
c. That consumers may be unaware of the difference between incremental changes and radically different products unless the manufacturer communicates the difference to them.
d. That whether or not a product is new depends on how the manufacturer chooses to position it on the continuum.
e. That 'newness' is hard to define and new could mean different things for different products.
Answer: The "newness" is hard to define and new could mean different things for different products.
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Marketing
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