What is the trade-off for a "combiner" who seeks to offer one marketing mix to two or more submarkets at the same time?
A) The combined target market is smaller than the individual segments alone, but the marketing mix can be fine-tuned to meet very specific needs.
B) The combined target market is larger than the individual segments alone, but marketing mix not as effective at meeting specific needs.
C) The marketing mix is far more expensive to develop, but the combined target market is larger.
D) The marketer abandons the homogeneous target segment but is able to reach some generic market instead.
E) The combined target market is operational, but the segment ceases to be substantial.
Answer: The combined target market is larger than the individual segments alone, but marketing mix not as effective at meeting specific needs.