When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?

When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?



A.

most expensive because of interviewer's time and travel expenses


B.

greatest ability to probe and ask complex questions


C.

greatest opportunity for interviewer bias


D.

greatest difficulty in establishing rapport with the respondent



Answer: D


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