When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you undertaking?

When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you undertaking?

When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you undertaking?



A.

Marketing


B.

Consumer behaviour


C.

Market research


D.

Consumer management



Answer: B


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