Marketing MCQ Marketing When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a _____ strategy.

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a _____ strategy.

Marketing

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a _____ strategy.

A. product line pricing

B. captive pricing

C. price bundling

D. reference pricing

E. prestige pricing

Answer: C

Marketing MCQ

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a _____ strategy.

When customers are given the opportunity to purchase a package deal at a reduced price compared to what the individual components of the package would cost separately, the firm is using a _____ strategy.

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