When Dove asked customers to create new ads for a novel environmentally friendly product they were releasing, with the winner being used nationwide, this was an example of:

When Dove asked customers to create new ads for a novel environmentally friendly product they were releasing, with the winner being used nationwide, this was an example of:

When Dove asked customers to create new ads for a novel environmentally friendly product they were releasing, with the winner being used nationwide, this was an example of:



A.

interactive marketing


B.

consumer submissions


C.

online marketing


D.

green marketing



Answer: A


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