Marketing MCQ Marketing When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

Marketing

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

price matching

value consciousness

value purchase

value business model

Answer: B

Marketing MCQ

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

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