When looking for a luxury car, you only consider Lexus, Mercedes, and BMW as acceptable brands to purchase from. These brands are known as your:
A.
evaluative set.
B.
evoked set.
C.
aspiration group.
D.
alternative selection group.
Answer: B
Marketing MCQ
A.
evaluative set.
B.
evoked set.
C.
aspiration group.
D.
alternative selection group.
Answer: B