Marketing MCQ Marketing You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

Marketing

You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

a value group

a consideration set

an evaluative criterion

an impulse set

Answer: B

Marketing MCQ

You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?

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