When using the best practice approach for segmenting markets, which of the following is not true.
A) The first step is to select the broad product-market.
B) Estimating the size of each product-market segment comes before naming possible product-markets.
C) One should identify potential customer needs early in the process.
D) Forming initial homogeneous submarkets comes before identifying determining dimensions.
E) Evaluating product-market segment behaviors is one of the last steps.
Answer: Estimating the size of each product-market segment comes before naming possible product-markets.