Which of the following activities is the LEAST objectionable from the standpoint of ethics?
A.
producing children's toys from a material that causes rashes among many people
B.
supplying a product that satisfies a natural urge but ultimately becomes an addiction
C.
producing and selling a product that some medical experts believe has dangerous long run health risks
D.
running ads that point out the weaknesses of competitive products
Answer: D
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Marketing
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?