A bottle of shampoo shrink-wrapped with a bottle of conditioner for 10 cents more than the regular price of the shampoo is an example of _____ pricing.
A.
penetration
B.
prestige
C.
bundle
D.
odd-even
Answer: C
Marketing MCQ
Marketing
A bottle of shampoo shrink-wrapped with a bottle of conditioner for 10 cents more than the regular price of the shampoo is an example of _____ pricing.