Marketing MCQ Marketing A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:

A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:

Marketing

A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:

price lining.

loss-leader pricing.

customary pricing.

bundle pricing.

Answer: D

Marketing MCQ

A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:

A computer retailer shrink-wraps Microsoft Office 2013 to his private label Intel v9 Windows 8 ultrabook and sells the ultrabook and software for $2,500.00. This pricing scenario might best be described as:

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