A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the

A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the

A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect, or at the end of the product's useful life to the


a.

reverse channel​

b.

nontraditional channel​

c.

digital channel​

d.

​gray marketing channel



Answer: a.

reverse channel​


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