The logistical function of intermediaries in marketing channels involves:​

The logistical function of intermediaries in marketing channels involves:​


a.

contacting prospective buyers to make them aware of existing products.​

b.

​sorting, accumulation, consolidation of products.

c.

explaining about a product's features, advantages, and benefits.​

d.

researching about channel members and consumers​



Answer: b.

​sorting, accumulation, consolidation of products.


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