A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:



A.

product class


B.

product mix


C.

product line


D.

marketing mix



Answer: C


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