A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.
a.
co-branding strategy
b.
one-brand-name strategy
c.
repositioning strategy
d.
family branding strategy
Answer: b.
one-brand-name strategy
Marketing MCQ
Marketing
A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.