Which of the following statements is true of product lines?

Which of the following statements is true of product lines?


a.

​They require greater transportation and warehousing costs than product items.

b.

​They limit the product choices offered to customers to one or two product items.

c.

​They provide economies of scale in advertising.

d.

​They increase a firm's manufacturing and inventory costs.



Answer: c.

​They provide economies of scale in advertising.


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