A marketing manager combines marketing planning ideas and financial planning techniques to assess how their division is contributing to the price of the company's stock. The marketing manager is engaging in:

A marketing manager combines marketing planning ideas and financial planning techniques to assess how their division is contributing to the price of the company's stock. The marketing manager is engaging in:

A marketing manager combines marketing planning ideas and financial planning techniques to assess how their division is contributing to the price of the company's stock. The marketing manager is engaging in:



A.

Value-driven strategy


B.

Value-based planning


C.

Value analysis


D.

Market audit



Answer: B


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