All of the following are a potential problems that could occur in the planning phase of a firm's strategic marketing process, except:
A.
Plans are based on great assumptions.
B.
Planners and their plans may have lost sight of their customers' needs.
C.
Too much time and effort may have been spent on analysis of data.
D.
Responsibility for planning and strategy development may be assigned to planners so that line operating managers feel no sense of ownership in implementing plans.
Answer: A
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