A reduction from list price given to retailers to get shelf space for a product is a:
A. shelf allocation.
B. brokerage allowance.
C. trade allowance.
D. slotting allowance.
E. push money allowance.
Answer: D
Marketing MCQ
A. shelf allocation.
B. brokerage allowance.
C. trade allowance.
D. slotting allowance.
E. push money allowance.
Answer: D