A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products?
A.
use its established channel
B.
distribute indirectly to mass market retailers
C.
distribute through agents who sell to specialty electronics stores who will feature the new line
D.
sell indirectly to specialty electronics stores who will feature the new line
Answer: C
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