Marketing MCQ
Marketing
An established provider of high-definition television service does not like the new startup that has decided to offer HD television in the same market area. As such, the established provider lowers their prices to half of what the new startup is charging, in hopes of forcing them into bankruptcy. This activity is known as:
An established provider of high-definition television service does not like the new startup that has decided to offer HD television in the same market area. As such, the established provider lowers their prices to half of what the new startup is charging, in hopes of forcing them into bankruptcy. This activity is known as:
An established provider of high-definition television service does not like the new startup that has decided to offer HD television in the same market area. As such, the established provider lowers their prices to half of what the new startup is charging, in hopes of forcing them into bankruptcy. This activity is known as:
A.
Price fixing
B.
Price discrimination
C.
Predatory pricing
D.
Deceptive pricing
Answer: C
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