Apple Inc. sells its products in its own retail stores, through its own website, and through other retailers such as Best Buy. Apple is using:

Apple Inc. sells its products in its own retail stores, through its own website, and through other retailers such as Best Buy. Apple is using:



A.

strategic channel alliance.


B.

multichannel distribution.


C.

parallel distribution.


D.

multi-intermediary distribution.



Answer: B


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