Bombardier makes corporate jets and its strategy involves streamlining production activities, maintaining its reputation for quality, and reducing its costs. It has developed the Continental, an airplane assembled from just a dozen large component parts. While building planes with subassemblies is not new, Bombardier is the first not to use vertical integration. All parts are supplied by carefully chosen independent companies that share the development costs and market risk. In terms of its supply chain, Bombardier has
A.
lengthened its supply chain unnecessarily.
B.
implemented a just-in-time materials handling policy.
C.
created a marketing channel.
D.
harmonized its supply chain and its marketing strategy.
Answer: D
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Marketing
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