Callaway Golf, by using an online and storefront strategy to sell the same product is an example of which type of arrangement?
A.
A strategic channel alliance
B.
Multiple level selling
C.
Parallel distribution
D.
Multichannel distribution
Answer: D
Marketing MCQ
A.
A strategic channel alliance
B.
Multiple level selling
C.
Parallel distribution
D.
Multichannel distribution
Answer: D